Would you like to increase your web site traffic and sales? By using a simple web site promotion method, you can get higher placement in search engine listings, which translates to more money in your bank account. If you are willing to do some work, you can get more targeted traffic to your site every month, at zero cost.

Exchanging links with other related web sites can help your rankings. To get full benefit from exchanging links with other web sites, you must understand the policies of the page rank system.

In the past, many web sites used a "link farm" page to take advantage of page rank system. Link farms (containing listings of all kinds of web sites, with no regard to quality or related subject) have been banned according to the major serach engines current web site qualifications.

It is generally recommended that important web sites have inbound links from quality, related web sites. Conforming to this rule means your web site will get a higher page rank (which is a guage of site importance) and higher listings on search results pages. This equals more free traffic for you.

An effective link exchange directory should be focused on your web site's theme. If you have a web site that sells pet products, it will not help you to exchange links with an online casino site. Actually, doing so may actually hurt your rankings.

Don't be afraid to turn down a link exchange request. A polite note to the sender will be fine, or don't even reply at all. Avoid having unrelated or poor-quality sites in your link directory. You will be penalized by the page rank system for having unrelated links on your link directory that do not compliment your site theme. The more selective you are when exchanging links the more important your site will be according to search engine page rank.

Add a link exchange campaign to your web site promotion plan today. Do it correctly and you'll get more free traffic and some clicks from the sites displaying your related link.