Payperclick
guide, instructions and helpful information on pay-per-click advertising
and how-to make money online from your computer with proven PPC methods.
SEO Advertisting
& Pay Per Click (PPC) Advertising
Advertising can
be an easy way to break into the internet but there are many downsides
to it. Unless you are running a community based site, have a site
offering very unique content, a valuable service or product the
traffic usually only comes as long as your paying for it. Of course
ad campaigns can also be very expensive to run and maintain so
you need to be sure your squeezing everything you can out of it.
You should only proceed with a ad campaign if you are positive
your site is the best it can be, otherwise you may just be pouring
money away. There are thousands of companies on the internet who
offer to provide you with ad campaigns, many of which never deliver,
do not let any of these points put you off advertising.
If you want quality traffic with affordable prices you are recommended
to stick with the major search engines and their partners. Microsoft
MSN adCenter, Overture and Google are all well respected companies
which will deliver you the best traffic. All of the forementioned
websites use pay per click systems which can be perfect as they
drive traffic with keywords you specify directly at your site,
these advertisers are all interlinked with the main search engines
so you should expect to get the most widespread sections of the
population from them. Because they have the traffic numbers to
support ad campaigns there can sometimes be bidding wars on popular
keywords, I advise you to stay away from popular keywords and
do your research. Overture provides a free Keyword Selector Tool
which can help you find out how much traffic similiar keywords
recieve each month, these are usually a lot cheaper and still
provide the same high quality traffic.
As mentioned before, advertising won't necessarily mean a good
flow of traffic after you stop paying, other routes of advertising
can mean you get listed in a search engines immediately for a
set fee. Yahoo offers the ability to pay for a index within their
search engine or directory, although your site still needs to
abide by the same rules as other sites it gives you the opportunity
to get indexed immediately within the search engine, a more subtle
way of advertising power. Alternatively you can find quality sites
that are related to yours and ask them if they may be willing
to put a one way link up for a nominal fee.
You may find websites on the internet offering "banner exchanges",
"free traffic" and other such promises, don't look at them twice
unless you want to lose out. The traffic they send you is of the
worst quality, many of these websites operate bots, own networks
of link farms and even pay people to visit your site. This of
course means that no one being referred from these sites are actually
interested in your content or services, in worst case scenarios
you may even end up being banned from search engines due to these
malicious sites. Even if they are reputable companies it is hard
to judge whether they will work for you, many of the smaller search
engine companies simply do not get the traffic to give you value
for money.
