It's going on right now.

The biggest Christmas spend online ever.

It stands to reason that each year more and more people are purchasing goods and services online. More of the people online begin using their credit cards to shop online and more of these shoppers realize the great convenience that shopping online offers. So they start to spend more on a wider variety of products and / or services as they feel more confident about purchasing online.

Google "Holiday HInts" reports, "The holidays are here, and consumers are getting a head start on gift gathering. With U.S. ecommerce holiday spending hitting $33 billion in 2006, up 21 percent from 2005, it's clear that consumers are using the web as a valuable holiday shopping resource1. In fact, 67 percent of shoppers say they're most likely to look online for consumer electronics2. And during last year's holiday season, consumer electronics sales grew by 39 percent over the previous year's holiday season3. Take advantage of these trends and make sure your registers are ringing like holiday bells with the following tips.

Get an early start
For most online consumers, holiday shopping isn't just a December affair - 38 percent of users start shopping in October, 22 percent join the search in early November, and another 19 percent start around Thanksgiving4. While consumers are making their shopping lists, get them thinking about your items as the perfect gifts. To do this, create compelling ad text targeted toward the early birds to let them know your holiday inventory is in stock and ready for purchase. "

You can tap into this huge spending surge right now by utilizing pay per click advertising (PPC).

You may now wonder how you can make any money with click ad words and affiliate programs.

How? well it's simple.

Affiliates send their prospects directly to their own web site page on which they to the product or service they were promoting in their PPC ad. The web page should emphasised the features and benefits of the product, show great traffic-stopping pictures, made comparisons to other similar products to emphasise the benefits of the product they were promoting. In essence they wrote a favourable, and what appeared to be an unbiased review.

You can do exactly the same. You don't need a full site just a single landing page will do. You could even have a page for each affiliate product you're promoting on the backend of one of your existing sites to test and if the product converts well you can always start a dedicated website for that product or product line.

The single biggest thing to keep in mind when you do this is that you must not go for the hard sell. Try to be unbiased and if there are bad points to the product you're promoting via pay per click ads be sure to mention them.

In fact it is acceptible do go as far as to say list something you're not happy with.

I know that sounds odd but it will give your review much more credibility than if you gushed overly enthusiastically about how great this product is.

Mention a bad point or a minor irritation but then be sure to follow with a major good point or qualify why exactly you didn't like this one feature.

What should you promote?

You need something either with a good conversion or a high commission. Preferably both. You also need to find low cost keywords and lots of them if possible. That goes for anything you promote really.

Consider what people will be buying this Xmas and holiday season. What has the largest price tag but is still in high demand?

Ideally stay away from the obvious e.g. ipods, Xbox's etc there will be too much competition, the commissions are low, and usually have a high associated pat per click cost.

In conclusion the method of promotion mentioned above has served many people well and in fact resulted in an annual five, six and seven figure income for many affiliate marketers.

Get your Christmas pay per click advertising campaigns running now. Each day you hold of on starting your Christmas holiday season PPC campaign you loose money.

1 Jupiter Research, January 2007
2 Advertising.com Optigence Research Report, 2007
3 comScore, December 2006