Search Engines. What is a Pay-Per-Click Search Engine?

A pay per click search engine is designed for pay for performance advertising. That means that an advertiser pays the search engine owners only for traffic that is delivered to their web site in accordance with key words that the advertiser chooses to bid on.

Example: An advertiser has a web site that advertises vacations to Florida. The advertiser can bid on "vacations to Florida" as a key word. If you want to be in the number one position on the search results page you can place a bid that is one cent more than the existing high bid for the key word term "vacations to Florida". Let's say that the present high bid is $0.20 per click. A bid of $0.21 would than gain the top position for the advertiser.

If your key word was clicked on 10 times in one day you would pay 10 X $0. 21 , or $2.10 for the traffic that was delivered to his web site for that day. The advertiser is paying only for click performance, and not for impressions. If you ad appears one million times and no one clicks on it you don't pay a penny. There is no charge for the number of times that the advertisers ad appeared on the search engine web site that day. The charges are based only on the number of times that a visitor clicked on the key word and was delivered to the advertiser's web site. Thus the name "pay per click" or "pay per click advertising".

Why Do We Use Pay Per Click Search Engines?

In just a few words it is because the leading Pay per Click Search Engines (PPC) can quickly deliver quality targeted traffic to your web site. You can literally be the #1 advertiser in the world and own the market within minutes or hours. Anyone who has build web sites know that building web sites is the easy part. The tough part of the process is in driving enough qualified traffic to the site to make it worth while from a commercial view point and then getting the visitors to click on you links and which links convert best is the other challenge. Give people what they want and there shouldn't be a problem. The consumer votes with their wallet so you'll find out quick enough what works and what does not work.

Even if you are successful in building a web site that the search engines love it will take some time, probably two or three months, or perhaps longer, for the search engine spiders to find your site and for your site to be listed in the search engine. If you are trying to make money on the Internet that is a long time to go without traffic.

No traffic means no sales and no income. That should not be your objective unless you enjoy building web sites no matter how few people ever visit them.

With pay per click search engine accounts you can almost immediately drive qualified traffic to your web site. If you are serious about making money online and building a business on the Internet that is a very good reason to use Pay Per Click Search Engines.

Pay Per Click Search Engine Tips.

1. Use quality pay per click search engines that already have a high volume of traffic. It doesn't matter how cheap the bid for your key words may be if there is little traffic on the search engine and your key words are never clicked on.

2. Know your market. If you are selling "vacations to Florida" do some research to find out what words and phases folks who are thinking of traveling to Florida are actually using in their searches. An excellent tool to assist in this research is the keyword recommendation tool provided free by the pay per click search engines. They will quickly help you to decide which key words are truly worth bidding on, and help you write an optimized pay per click search ad to achieve the best results for your clicks. And remember, different search engines pick up different key words for the same product you are promoting unless it is a specific brand name. Where ever you advertise your pay per click campaigns alway use the free search word tool provided by that specific pay per click search engine.

3. Quality pay per click search engines will have starting bids from one cent to five cents per key word and then go up from there. It is important to know that about 80% of the traffic for any key word will go to the top three bids. So if you want a lot of traffic to your web site try to position yourself in the top three spots. Just as with real estate location makes all the difference in results.

4. Set up a realistic budget for each search engine. Quality pay per click search engines get a lot of traffic so be prepared for a lot of traffic to your site if you bid on popular key words.

5. Popular key words can be expensive so choose your key words with great care. It is best to stay away from key words that are too general in nature. So to continue with the example above bidding on the key word "vacations" would not be wise if you are selling vacations to Florida. Yes, you would get a ton of traffic but it would be more than likely be too general and you would spend a lot of money for poor results. It is almost always a better strategy to bid on phases instead of one general keyword. Therefore bidding on "vacations to Florida" would be a far better choice than bidding on "vacations".

If you are selling vacations to Boca Raton Florida it would be better to bid on "vacations to Boca Raton Florida" than on "vacations to Florida". The more keywords that you can find that exactly match up with whatever it is that you are selling and that folks will be searching for the more money you will save (less money will get you in the top three spots) and the better your results will be.

Your Pay Per Click Search Engine keyword tool is an excellent source that will provide you the best key word phases that are actually being searched for and that you would probably never think of yourself.

6. Think about using a lot of keywords rather that a common few. The common few will be expensive and will likely deliver to your web site a lot of poorly targeted traffic with poor conversion ratios (traffic to sales). People search for things you can't imagine and those who actually plan on buying something usually search by using phrases or key words. With some effort you can find phrases and keywords that are cheap and that will deliver highly targeted traffic - .the kind that converts into sales and profits.