Payperclick
guide, instructions and helpful information on pay-per-click advertising
and how-to make money online from your computer with proven PPC methods.
Get into their
eyes, desires and wallets – A text ads primer for a long success
with a shortened learning curve
The world of the
Internet is full of information. Some people offer it and some
people are looking for it. But it can be surprisingly difficult
for these two to meet and, more often than not, those that offer
the information will have to work very hard in reaching their
target audience.
There are millions of web sites on the Internet today. Many of
these advertise services and products that will probably never
be seen by their target audience because they fail to advertise
properly.
From pop-ups to newsletters, Spam and affiliate programs the amount
of advertising used by online companies to peddle their wares
is simply staggering. With the popularity of search engines one
advertising method in particular has become popular: the advertising
text link.
But what is this “text link” and why should you care?
A text link is basically a simple advertisement that will appear
when any Internet user makes a search on a search engine that
offers this service. When an Internet user creates a search for
a particular field of interest the search engine will automatically
go through its list of text ads and compare the word(s) entered
by the user to the words stored in a special list for the ads
created by the people who are promoting their website or products.
The most appropriate ad(s) for the search is selected and displayed
offering a direct form of advertisement that will only attract
customers interested in the particular topic.
How do you create such a text ad?
Making a text ad is relatively easy. After signing up for any
of the search engine ad programs, that site will provide you with
a simple set of instructions on how to set up advertisements specific
to their site. Please note: ALL of the different search engines
have their own unique way of creating those little text ads.
But in order to create a proper text link ad you have to use “keywords”
to equate your ad to search terms.
Whenever an Internet user makes a search on the Internet the few
words used to make a search are considered "keywords".
These keywords are stored by the search engine to create statistics
of what words are searched often and how many of these words actually
lead to specific results compared to similar searches. Searching
for 'shoes' for example will yield a completely different result
as searching for 'footwear' would even though these topics are
almost identical.
In order to be able to display your ad to as many people as possible
you will have to make a list of these keywords that apply to their
ads including all alternate words, common spelling mistakes and
related topics.
Of course to avoid adding hundreds of keywords that will not attract
an interested audience (adding the keyword 'sports' to your shoes
ad would cause the ad to be displayed more often but would not
necessarily mean it would get clicked more often). As a result
you have to select the keywords for our ad carefully.
To help with this task many search engines and companies provide
tools that make it possible to take a look at the keyword statistics
of the search engines. This allows the user to select the best
(and most profitable) keywords from the list and add them to your
pay per click advertising campaign.
With a little updating now and then your text link ad campaign
can then potentially provide with a continuing means of long-term
income and profit stream. Be careful though and monitor your spending
until you feel comfortable with the advertisement. It is very
possible to rack up a very large bill to the pay per click search
engines in a short time by using keywords that are too generic
and are therefore clicked on constantly, but with no resulting
sales. Be selective in your keywords and start with just a few
to being with. Build your list up until you are comfortable with
your results.
