The selling of products and services online all require one essential ingredient : TRAFFIC. Marketing a small business online faces greater challenges such as manpower and budget. However there are some great tools on the market that can effectively improve traffic to your website or affiliate website.

Investing in a good keyword tool is essential for online and offline marketing. A keyword tool can be used to write copy, find niche specific competitive keywords and to plan advertising. Why you may be asking? A good keyword tool can determine what and why people are searching for in relation to your product. Wordtracker is the choice of the professional marketer and it's also perfect for beginners. What is good about Wordtracker is they provide a FREE keyword-guide which will alter how you market on and offline. If your startup budget is tight they offer membership for 1 day or 1 month.

A popular technique used by many in the affiliate marketing professionals is building optimzed pages that refer the visitor to the main affiliate site. This technique can be applied to marketing a small business online.