Payperclick
guide, instructions and helpful information on pay-per-click advertising
and how-to make money online from your computer with proven PPC methods.
"Double-Decker"
Promotion - Low Cost Promotion with High Results
With the ever-increasing
prices for search engine promotion and pay per click advertising,
it has become next to impossible for low budget businesses to
compete effectively in that field. A unique concept, piggyback
promotion, looks at search engines from a completely different
angle. By docking two of the most effective forms of online advertising,
it is now possible for low budget businesses to compete on the
same level as that of the more financially blessed.
It is an undeniable fact that search engine visibility has become
a fundamental necessity to any business - both large and small.
- Predictions for next year suggest that there will be a billion
people online globally (IDC).
- Research shows that 85% of all traffic to websites and 70% of
all online purchases originate from a search engine or directory,
like MSN.com, Yahoo, or Google.
Although search engines are hands down the best source of targeted
visitors, due to the expensive nature of search engine promotion
and pay per click advertising, most businesses with a low marketing
budget simply give up on the whole idea. Those who still dare
to tread the rocky, narrow road by themselves, end up tired and
disillusioned by the whole experience.
But what if the concept of search engine promotion was approached
from an entirely different angle? Rather than trying to make your
"website" visible, concentrate on making your "business" - the
actual product(s) or service(s) - visible.
Two very good methods of advertising, namely classifieds and search
engine promotion, and combined them into one.
The advertiser puts a full-page detailed description of his business
on a site much like a large classified ad - large enough to satisfy
the search engine spiders (also commonly known as robots or crawlers).
This is then manually optimized by a professional and promoted
to search engines and directories worldwide. In effect, this business
is "piggybacking" on A1 to attain high rankings.
In this way, the advertiser's goal to draw people to his "business"
through search engine visibility is accomplished at a mere fraction
of the price it would take to promote his own "website".
An interesting side-effect that can be expected stems from the
latest shift in MSN.com's algorithms to giving preference to sites
that are rich in content. This, however, is more easily said than
done for the webmaster of a small site.
On the other hand, if many small businesses were to come together
on one site, that site will automatically become content rich,
resulting in the fact that each ad will have a better chance of
ranking high.
