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Doorway or Gateway
pages... What They Are and Why They're A Great Source Of FREE
Traffic to Your Website
Look out because
here comes another FREE traffic source for you to utilize within
your online marketing mix.
Internet marketers have been using this method of traffic generation
for quite some time now with super results.
It's important that understand what a "Doorway Page" is for
those of you who are new to the term and Internet marketing.
A "Doorway Page" is simply a single -- Keyword Targeted -- webpage
that is designed to rank high in the Search Engines under the
particular Keyword or Keyword Phrase that webpage is optimized
for.
Depending on the keywords or keyword phrases you use and how
well they rank within the Search Engines, traffic will slowly
start to trickle in so that is why you want to have as many
of these pages out there as possible.
The more pages, the more TRAFFIC you'll receive.
It is all about the numbers and as a quick example lets say
you have 100 keyword optimized "Doorway Pages" out on the web
and the Search Engine Spiders find them while crawling and decided
to index them all.
Then lets say that each of those pages roughly sent you between
2 to 5 hits a day to your website.
That's 200-500 EXTRA hits a day to your website for FREE!
Which then works out to about 6,000 to 15,000 EXTRA hits to
your site in a month.
Just imagine all the sales that would be generated from that
kind of traffic flowing into your website, that is of course,
if your salescopy is converting well.
The nice thing about all this is, the extra traffic didn't cost
you a SINGLE penny.
Now, that's just the basic breakdown of a "Feeder Pages" basic
function and purpose.
There's more to building a Gateway Page than explained in this
short article.
This is just a guick overview into another powerful method of
free traffic generation that many Internet marketers use to
send traffic to their websites via the Search Engines.
If you do research online on "Doorway Pages" some marketers
say "they don't work anymore" and some say by using "Doorway
Pages" you are 'Spamming' the Search Engines and that the SE's
are cracking down on this method of traffic generation and will
de-index your website to NO existance.
The 'Key' to getting around this is simply to build your "Doorway
Pages" with targeted content like articles or reviews, etc.
that are related to your product or service and present them
with the same look and navigation as the rest of your website.